London’s Waterloo station is getting ready for the Olympics. Today I noticed the absolutely huge panels covering the ticket machines. They’re nice, bright, visible from a distance, and -my favourite part- actually showcase a massive ticket! Instant recognition factor for anyone who’s seen a south west trains ticket before!
I’m thinking it will also come in handy as a “yes, you can buy tickets here” significator for all of those people who queue up at the ticket office to talk to humans to buy normal tickets and delay anyone with a special request.