Sophia Exintaris (@eurydice13) – User Experience (UX) Lead
Sophia Exintaris (@eurydice13) – User Experience (UX) Lead

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from 7 clicks to 3: optimising regional choices

by eurydice13 on 22 September 2014
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Time to read: < 1 minute

I was once tasked with improving the web experience of a large asset management company, who will remain nameless.

Spending enough time exploring the site, being curious and multilingual, I also poked around the various regional options when opening the site. That was when I noticed that every time you wanted to access a local site (say, Italy), you also had to choose a language… from the choice of one: italian. I tried a few other countries. Noticed a pattern.

There were 19 countries, all of which required a language choice, but only 2 of which actually had a choice to offer. In 17 of the 19 locations, two clicks were completely gratuitous.

There was also a “user profile” choice, for regulatory reasons. Private investors and Institutions are shown different information (less details vs more details) about a fund. This was also done via a drop-down, and then the set was validated with “Select”.

I chose to streamline the final submission as well, replacing the 3 clicks of pull-down + button with 2 buttons that only needed one click.

An annotated wireframe of the “before” and “after” designs.

portfolio_login_languages

Epilogue: More than a year on, I notice they have not changed the design. But they have amended the language pull-down to at least automatically choose the one language available in those 17 cases.

If you enjoyed the read, please pass this on! Thank you.

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... I write whenever I have something to share, which recently hasn't been that often.

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The Body: A Guide for Occupants
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The Body: A Guide for Occupants
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The Artful Dickens: The Tricks and Ploys of the Great Novelist
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The Artful Dickens: The Tricks and Ploys of the Great Novelist
by John Mullan
If In Doubt, Wash Your Hair: A Manual for Life
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If In Doubt, Wash Your Hair: A Manual for Life
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The first two chapters talked so much about parenthood i wondered if it would switch to something else. It did. A wonderful lessons learned / memoir / story / voice. Absolutely worth reading or better yet listening to as it is narrated b...
Creativity: A Short and Cheerful Guide
it was amazing
Creativity: A Short and Cheerful Guide
by John Cleese
Wonderful!!! Wish it was lengthier :) really enjoyed it.
The Art of the Good Life
it was amazing
The Art of the Good Life
by Rolf Dobelli

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