A forgotten UX need: Selection by exclusion

Today I was advertised a lovely-looking wine subscription box. Seems genuinely smart, as it asks you flsvour preference questions, like “the evening is winding down, are you most likely to reach for a platter of cheese, a sponge cake, or macarons?”. But. Like many other services like it, it does not account for managing selections […] continue reading »

When was the last time you asked yourself “why am I here”?

When was the last time you asked yourself “why am I here”? And I don’t mean in the context of a three-hour meeting that is not needing your expertise after all… I mean existentially. As in, “Am I going to accomplish anything more in this life than turning food into shit?” (Leonardo Da Vinci thought […] continue reading »