Time to read: 4 minutes“Choice Architecture” is a new word for me, and a big topic in Behavioural Science, because the decisions people make have patterns, and changing the architecture (wording, order, defaults, options) of a choice does, in fact, nudge people towards the choice architect’s preferred outcome. The patterns have been studied and documented. And every day companies […] continue reading »
Tag: behavioural economics
#sketchbookMondays – sketchnotes from behavioural boozenomics
Time to read: < 1 minuteThere is a behavioural economics meetup in London that has been running for two years now. Last week, i went to their two year anniversary event. They had a lecture / interview with George Loewenstein and Rory Sutherland. More details on Nathalie’s RSA blog. I don’t know Nathalie. But I do think I met her […] continue reading »