Time to read: 4 minutes“Choice Architecture” is a new word for me, and a big topic in Behavioural Science, because the decisions people make have patterns, and changing the architecture (wording, order, defaults, options) of a choice does, in fact, nudge people towards the choice architect’s preferred outcome. The patterns have been studied and documented. And every day companies […] continue reading »
Tag: behavioural patterns
A forgotten UX need: Selection by exclusion
Time to read: 3 minutesToday I was advertised a lovely-looking wine subscription box. Seems genuinely smart, as it asks you flsvour preference questions, like “the evening is winding down, are you most likely to reach for a platter of cheese, a sponge cake, or macarons?”. But. Like many other services like it, it does not account for managing selections […] continue reading »