Time to read: 2 minutes Want to build a good brand? These are my top five suggestions for getting it right. If you know there will be an outage in service, warn your affected users, tell them when service will resume. And apologise. It sets expectations, demonstrates you are in control (even if that’s not true), and makes them feel […] continue reading »
Tag: branding
Theatre Director website – sketches
Time to read: 2 minutes A friend of a friend needs a website. She’s an award-winning theatre director and professor in the USA, so her website needs to convey her experience and vision. I asked her why she does what she does, why she has chosen to direct, and she said that she loves telling stories, showing relationships about people, […] continue reading »
Supper club to Restaurant: website and brand identity
Time to read: 3 minutes In the spring of 2010, a friend of my best friend told me she wanted a website. I asked “what for?”. A supper club. I can’t even remember if I knew what those were at the time, but they were all the rage. I love making websites and getting people a presence on the internet […] continue reading »
Publishing, web design, newsletters, advertisements
Time to read: < 1 minute My main role was to coordinate development of a web-based applications’ newly specified features. Due to good synergy with the head of Sales, I ended up contributing to a very large extent to both sales documentation but mostly to print and online campaigns, both with slogans as well as original artwork. My layout, graphical and […] continue reading »
Website, branding, with course listings, and testimonials
Time to read: < 1 minute Rebuilt the website for Anderson Food Hygiene to be more professional and useful for their customers. The goal was to highlight the history of the company, give full listings of the various available courses, advertise the next special offers, and give directions to the various venues where the courses were held. The information architecture was […] continue reading »