The magical number three – Choice Architecture in pitches

Time to read: 4 minutes“Choice Architecture” is a new word for me, and a big topic in Behavioural Science, because the decisions people make have patterns, and changing the architecture (wording, order, defaults, options) of a choice does, in fact, nudge people towards the choice architect’s preferred outcome. The patterns have been studied and documented. And every day companies […] continue reading »

Linear Calendar 2025 – 11th edition!

Linear Calendar with a blue bar over it showing it can be downloaded in three versions: poster, 3-page and tape

Time to read: 2 minutesA bit earlier than other years, (this time in good time!) here is the Linear Calendar for 2025! in its 10th year, and 11th edition already! Yikes! A calendar view for those who enjoy planning linearly as opposed to doing so in boxes. For the visual thinkers. For those who noticed that when you print […] continue reading »

Good Question, Bad Question – Three ways to get golden insights

Time to read: 5 minutesThe most underestimated, underused, and unknown element of Human-Centred Design that I have ever encountered is the Question. That sentence that pitches up at the end, and finishes with a beautiful and quirky uncertain squiggle with a supportive dot underneath. When we are five, we tend to be great at questions. We ask the Queen […] continue reading »