About Sophia

Time to read: 3 minutes

Hi, I am Sophia and I am user experience architect and product and service designer.

In short, I am the person you send to survey the field (made up of humans, objects, environments and IT systems) to find the source of a problem and design you a solution (or five) that will solve it for those same humans (they get to test it on paper so we can make it better before we build it).

I will know that my solution works because I will test it with humans and iterate on it until it does. It’s a very interesting job, and is best summarised as ask, listen, illustrate, and experiment. But listing the activities is a lot less interesting than doing them.

As a freelancer, I am easy to hire by the day or half day, or ask me for a quote for a short project.

Short project ideas

  • Create a service blueprint / journey map of your products and services as experienced by your many customer personas, in which we will identify opportunities.
  • Research and analyse the market trends and the competition to see how your products and services are (or could be) differentiated from others’.
  • Improve the conversion rate for a particular business goal by researching pain points, and proposing new designs with better copy. (you’d be surprised how often copy is the problem!)

I can promise you…

we’ll have some good laughs, discover things neither of us expected, and make your product or service better for the people buying into it.

Where do I go?

My usual place is leading the design and UX team. I’m usually the Head of UX in a company or the Lead UX on a big client project. I make sure that products and services meet the needs of profitability for the business, feasibility for the Dev team, and good user experience for the end user. But in real life, I talk to practically everyone…

I specialise in UX

This means I obsess about how and why people do / use / understand things; from mobile applications to doorknobs. I design and help build a user-centric world.

I love…

the projects I can foster from an idea to a finished product, and watch someone using it in real life. I recently watched my partner’s father use a part of the passport application service that I designed. It felt amazing! (Why did I say nothing about my role in that…?)

I am told that I don’t look like…

a geek. I have a technical background, with a B. Eng. in Computer Engineering. I’ve forgotten more maths than the average person ever learns, and I used to love designing digital and analog circuits. I will always love STEM fields. If you’re working with our next generation and want a friendly human techie for them to meet, please get in touch.

I cannot stop…

Designing handbags and dresses, categorising and restructuring information, and writing.

why “UX Architect”?

My choice of UX “Architect” is deliberate, and based on how a website or application is a bit like a house.

The Engineer is an expert at how best to build a house so it will stand, the Architect understands how it will be used, and by whom, so they can create all the necessary spaces and they’ll make a prototype so everyone can see what they’re working towards and agree it, and the Designer gives it personality and refines certain presentational and interactive details.

Obviously, the best real estate – digital or physical – is built by teams of all three disciplines who start working together with the people who will use the space as early as possible in the project.

what I believe in

In no particular order: Being on time; Equal opportunity; Pay parity; Doing things right and doing the right thing (not always the same); Using fountain pens; Learning new things; Doodling; Reading; Looking out the window; Not wearing headphones so you can hear the waves lapping at the beach; Making things with one’s hands; Sticking by your decisions (unless you come to realise they were stupid); Researching anything well before committing to it (from a book to a job); Being proud of the work I do; Sharing the knowledge I have collected; Loving like you’ve never been hurt; Being silly; Leading by example; Laughing; Getting up to dance even if the song is crap; Letting go of the things you no longer need; Being prepared for the future, even if that is just by carrying an umbrella for the afternoon’s rain; Sitting in the sun; Smelling the roses; Giving of yourself generously; Writing; Actively making the world a better place, one smile at a time; Drawing by hand; Conversations; Art as healing; Art as inspiration; Fashion as Art; Technology being simple.

Contact me / CV / portfolio

If you want a copy of my CV, portfolio, or have a question about life the universe and everything, this is where you can ask. If you’re an amateur linguist like me, feel free to write in English, French, Greek, or Italian.

Alternatively, you can also read about my work experience on Linked in: http://uk.linkedin.com/in/eurydice13