“What is UX” for Startups

I’m at a startup, as Head of UX, shaping a product that’s launching next week, and helping the team find ways of working that make them be more productive and feel more empowered. One of the challenges with the otherwise small and jovial company, is that there is already a silo: Marketing. What’s wrong with […] continue reading »

How to win at UX

UX is trendy, and we should all rejoice… Except UXers often work to unrealistic expectations, (“make this product user-friendly in 8 weeks”) try to solve non-existent problems (“build that team a dashboard with metrics XYZ”), and are seldom allowed time to do real research or work as a team (“we don’t have time for that, […] continue reading »

Why are UX take home tasks so crap?

The UX industry suffers from a delusion: that the take-home task is a good way to understand what each candidate for a job is capable of. This isn’t 100% wrong, but it sure as hell is flawed!! I’ve written about why I think this is flawed, included some examples of – REAL – good and […] continue reading »

How BA failed at maths, humanity, and service design

I’ve been on FOUR BA flights since 27th December 2016. This only matters because the last one was a VERY different experience from the first three. The first two were First Class (we used avios, sit back down), and awesome. On my last and fourth one, however, I discovered BA’s new policy of not serving […] continue reading »