How to win at UX

UX is trendy, and we should all rejoice… Except UXers often work to unrealistic expectations, (“make this product user-friendly in 8 weeks”) try to solve non-existent problems (“build that team a dashboard with metrics XYZ”), and are seldom allowed time to do real research or work as a team (“we don’t have time for that, […] continue reading »

How BA failed at maths, humanity, and service design

I’ve been on FOUR BA flights since 27th December 2016. This only matters because the last one was a VERY different experience from the first three. The first two were First Class (we used avios, sit back down), and awesome. On my last and fourth one, however, I discovered BA’s new policy of not serving […] continue reading »

war of the museums: British Museum vs Royal Academy

This is, of course, an unfair fight. The British Museum has long brought a knife to a gun fight. A tradition in history, documenting, archiving, and an obvious affinity for achaeology must have served them well from the 1800s… But when it comes to designing exhibits, in 2014, I think they could use some help. […] continue reading »