useful illustrations for off-season shoe storage

The seasons are changing and I am swapping out summer things for winter things, starting with the hardest things to wear out-of-season: shoes. Everyone says you should put one pair in one box and stick a photo on it. But those people must have a home printer or a way to take expert photos on white […] continue reading »

how I used UX principles to organise my wardrobe

The basis of User Experience is “who is the user” and “what do they need”. I have applied these principles to my wardrobe. Here’s how. primary wardrobe usage: getting dressed for what the day holds I use my wardrobe for getting dressed in the mornings, and for putting clothes away in the evenings (or after […] continue reading »

heuristics of giving and receiving gifts

I love giving gifts. I also love receiving them. Over the years, I have discovered a few basic rules about gifts. Good gifts. Both the giving and receiving. December is upon us, so I am sharing them in case someone finds them helpful. Getting the right thing, seeing the reaction of surprise, delight and happiness. […] continue reading »

how I fixed Vogue’s Fashion Night Out #FNO

Ok, so I didn’t fix it. I just did something slightly OCD only for me. My friend saw what I’d done, loved it, and encouraged me to tell the story and the vision of what FNO could, some day, have. what is FNO? A few weeks ago was the much-anticipated Vogue’s Fashion Night Out. The […] continue reading »

I need a Paul Smith shirt: mobile app for shopping malls

What if you owned a big mall, say out in Kent, and you had a website that existed, but that you weren’t sure was very helpful? Maybe your stores listing was confusing. I’d love to poke around a mall’s google analytics data! Look at failed searches, where users quit, what they type in… Treasure trove […] continue reading »

Sketchbook Monday! Indestructible travel card holders, free to test!

Ok. So maybe not “indestructible”. But if you use one of my travel card holders and it falls apart (you know, how the plastic ones do?) within a year of purchase, i’ll make you an identical new one for free! Yes, this applies to sit-on-it-daily young men too. No guarantees on the cards contained though! […] continue reading »