How to win at UX

UX is trendy, and we should all rejoice… Except UXers often work to unrealistic expectations, (“make this product user-friendly in 8 weeks”) try to solve non-existent problems (“build that team a dashboard with metrics XYZ”), and are seldom allowed time to do real research or work as a team (“we don’t have time for that, […] continue reading »

Why are UX take home tasks so crap?

The UX industry suffers from a delusion: that the take-home task is a good way to understand what each candidate for a job is capable of. This isn’t 100% wrong, but it sure as hell is flawed!! I’ve written about why I think this is flawed, included some examples of – REAL – good and […] continue reading »

How BA failed at maths, humanity, and service design

I’ve been on FOUR BA flights since 27th December 2016. This only matters because the last one was a VERY different experience from the first three. The first two were First Class (we used avios, sit back down), and awesome. On my last and fourth one, however, I discovered BA’s new policy of not serving […] continue reading »

Two heads are better than one

I’ve been working with someone. This is note-worthy, because I have mostly worked alone. Most companies today think that one UX Architect is enough to fix All The Things going wrong in a project. We are UX co-leads on a Big Fat Software Rewrite project. On our first day, a Monday, we were told that […] continue reading »

13 things I have done since 1st January 2015

There have been no recent blog updates, and that is because I’ve had a very busy – and preoccupied – start to 2015! When I say “busy”: since January 1st I have: Flown to Athens for a weekend to celebrate my dad’s 80th Birthday. We had a great time, with coffee by the seaside in […] continue reading »