How to win at UX

UX is trendy, and we should all rejoice… Except UXers often work to unrealistic expectations, (“make this product user-friendly in 8 weeks”) try to solve non-existent problems (“build that team a dashboard with metrics XYZ”), and are seldom allowed time to do real research or work as a team (“we don’t have time for that, […] continue reading »

Wanderlust: Barcelona’s Architecture

I had been wanting to visit Barcelona since 1999-2000, when I took an architecture course and discovered Art Nouveau housing and the work of Gaudí. That dream finally came true after so many years thanks to a contract ending a bit early, my partner having a few days of holiday he couldn’t carry over, and […] continue reading »

Why are UX take home tasks so crap?

The UX industry suffers from a delusion: that the take-home task is a good way to understand what each candidate for a job is capable of. This isn’t 100% wrong, but it sure as hell is flawed!! I’ve written about why I think this is flawed, included some examples of – REAL – good and […] continue reading »

How BA failed at maths, humanity, and service design

I’ve been on FOUR BA flights since 27th December 2016. This only matters because the last one was a VERY different experience from the first three. The first two were First Class (we used avios, sit back down), and awesome. On my last and fourth one, however, I discovered BA’s new policy of not serving […] continue reading »