I need a Paul Smith shirt: mobile app for shopping malls

What if you owned a big mall, say out in Kent, and you had a website that existed, but that you weren’t sure was very helpful? Maybe your stores listing was confusing. I’d love to poke around a mall’s google analytics data! Look at failed searches, where users quit, what they type in… Treasure trove […] continue reading »

Supper club to Restaurant: website and brand identity

In the spring of 2010, a friend of my best friend told me she wanted a website. I asked “what for?”. A supper club. I can’t even remember if I knew what those were at the time, but they were all the rage. I love making websites and getting people a presence on the internet […] continue reading »

IBM SPSS Modeler & Decision Management | UI Design

I lead design on the new IBM SPSS Decision Management suite of applications. This is a set of configurable web-based applications that bring predictive analytics to business users. My task was to design a front-end that would allow non-expert users to take advantage of data analysis tools available on IBM SPSS Modeler Server, combine them […] continue reading »

Publishing, web design, newsletters, advertisements

My main role was to coordinate development of a web-based applications’ newly specified features. Due to good synergy with the head of Sales, I ended up contributing to a very large extent to both sales documentation but mostly to print and online campaigns, both with slogans as well as original artwork. My layout, graphical and […] continue reading »