Good Question, Bad Question – Three ways to get golden insights

Time to read: 5 minutes The most underestimated, underused, and unknown element of Human-Centred Design that I have ever encountered is the Question. That sentence that pitches up at the end, and finishes with a beautiful and quirky uncertain squiggle with a supportive dot underneath. When we are five, we tend to be great at questions. We ask the Queen […] continue reading »

Five principles for fostering a feeling of inclusion

Time to read: 6 minutes A few weeks ago I ran a small ideation & affinity mapping workshop with some colleagues on the theme of Inclusion. And I want to tell you what we discovered. What’s a DE&I activity? The premise of the workshop was simple. I needed to put together a proposed budget for DE&I activities in the coming […] continue reading »

A forgotten UX need: Selection by exclusion

Time to read: 3 minutes Today I was advertised a lovely-looking wine subscription box. Seems genuinely smart, as it asks you flsvour preference questions, like “the evening is winding down, are you most likely to reach for a platter of cheese, a sponge cake, or macarons?”. But. Like many other services like it, it does not account for managing selections […] continue reading »