Good Question, Bad Question – Three ways to get golden insights

The most underestimated, underused, and unknown element of Human-Centred Design that I have ever encountered is the Question. That sentence that pitches up at the end, and finishes with a beautiful and quirky uncertain squiggle with a supportive dot underneath. When we are five, we tend to be great at questions. We ask the Queen […] continue reading »

A forgotten UX need: Selection by exclusion

Today I was advertised a lovely-looking wine subscription box. Seems genuinely smart, as it asks you flsvour preference questions, like “the evening is winding down, are you most likely to reach for a platter of cheese, a sponge cake, or macarons?”. But. Like many other services like it, it does not account for managing selections […] continue reading »