What makes someone an expert? A wise woman once told me that you are an expert “when others come to you for answers”. Well. It does take a little bit more: such as the ability to answer questions, repeatedly, correctly, memorably. There is a requirement to educate, surprise and spread knowledge and skills. Do that […] continue reading »
how do you sell yourself, if you hate selling yourself?
I was talking to a friend the other day. Ok. We were talking about someone we know. It’s this really great guy, who is incredibly good at his job and has true understanding and vision in his field. But his immediate managers cannot see what he sees. And he finds himself periodically wanting to change […] continue reading »
Five things a business can do that make me smile
Want to build a good brand? These are my top five suggestions for getting it right. If you know there will be an outage in service, warn your affected users, tell them when service will resume. And apologise. It sets expectations, demonstrates you are in control (even if that’s not true), and makes them feel […] continue reading »
Website, branding, with course listings, and testimonials
Rebuilt the website for Anderson Food Hygiene to be more professional and useful for their customers. The goal was to highlight the history of the company, give full listings of the various available courses, advertise the next special offers, and give directions to the various venues where the courses were held. The information architecture was […] continue reading »