Hi, I am Sophia, and after 19 years in UX, I am still in love with discovery, strategy, and design of products and services. I have taught design thinking to consultants, helped to build an ESG ratings platform for a bank, and a drilling operations optimisation tool for Oil & Gas. I specialise in enterprise UX, as part of digital transformations, and have been running workshops and projects on time throughout my career.
When was the last time you asked yourself “why am I here”? And I don’t mean in the context of a three-hour meeting that is not needing your expertise after all… I mean existentially. As in, “Am I going to accomplish anything more in this life than turning food into shit?” (Leonardo Da Vinci thought […] continue reading »
Happy 2022!! Here is the 2022-2023 edition of the Linear Calendar! Starts from today… because why should we worry about the past :) This year marks the introduction of a 4th edition: the tape. I have been using the linear calendar to plan every single project in the past 7 years, and in the past […] continue reading »
Of all the things that the lockdown has robbed me of, I believe that lunches are the one I miss the most. Going out to get lunch with colleagues was not easy. My colleagues are 85% men, and tend to power-walk everywhere. I am shorter than them, so I never wore heels because heels make […] continue reading »
Have you ever had to put a UX portfolio together? I have. And I’ve had to go through bunches of them when interviewing people, trying to decide who might be a good future colleague. It’s very difficult. I recently participated in a portfolio feedback session with MA students in User eXperience (UX) in which another […] continue reading »
What is good How do you decide what makes a book good, or even the best? I use a simple litmus test. If I want to give it as a gift, or recommend it for a read, then it’s worth something. If a few months later I forget, what it was it even said, then […] continue reading »
Linear Calendar turns 6! I started the Linear Calendar in 2015, so this year it turns 6!! Six is also the number of people who contact me every year asking me if I’m making a new edition… usually around late January, because I have been lazy. Except this year. Somehow, this year, I sat down […] continue reading »
The tagline of NaNoWriMo is “50’000 words in 30 days”. It’s a quantity over quality challenge, but even if you don’t care how bad what you write is, you still need to have a theme or story you can keep writing about. I’ve tried all sorts of topics In 2010, I “won” NaNo. I finished […] continue reading »
“I’m doing NaNoWriMo this year!” Na-No-Wri-Mo stands for National Novel Writing Month, and is a 30-day challenge to write 50’000 words. The premise requires that it be on a new story, not an editing job. The tagline of NaNoWriMo is “50’000 words in 30 days”. And every NaNo-er knows that means writing a daily quota […] continue reading »
“I’m doing NaNoWriMo this year!” And I can see the eyes glaze over, the ears perk up in case they could pick up an extra syllable I may have left hanging in the air, that might help them decipher this… sound I just made. Na-No-Wri-Mo stands for National Novel Writing Month, and is a 30-day […] continue reading »
I have been journaling since I could hold a pen, and doing some variant of Bullet Journaling since discovering it maybe five or six years ago. I even started a Bullet Journal Addicts meetup in London (https://www.meetup.com/bujo-addicts/) so I could share what I am doing with like-minded people and see how they worked too. At […] continue reading »