“What is UX” for Startups

I’m at a startup, as Head of UX, shaping a product that’s launching next week, and helping the team find ways of working that make them be more productive and feel more empowered. One of the challenges with the otherwise small and jovial company, is that there is already a silo: Marketing. What’s wrong with […] continue reading »

I need a Paul Smith shirt: mobile app for shopping malls

What if you owned a big mall, say out in Kent, and you had a website that existed, but that you weren’t sure was very helpful? Maybe your stores listing was confusing. I’d love to poke around a mall’s google analytics data! Look at failed searches, where users quit, what they type in… Treasure trove […] continue reading »