Good Question, Bad Question – Three ways to get golden insights

The most underestimated, underused, and unknown element of Human-Centred Design that I have ever encountered is the Question. That sentence that pitches up at the end, and finishes with a beautiful and quirky uncertain squiggle with a supportive dot underneath. When we are five, we tend to be great at questions. We ask the Queen […] continue reading »

Why are UX take home tasks so crap?

The UX industry suffers from a delusion: that the take-home task is a good way to understand what each candidate for a job is capable of. This isn’t 100% wrong, but it sure as hell is flawed!! I’ve written about why I think this is flawed, included some examples of – REAL – good and […] continue reading »